Okay, this is my first blog…ever. But given that I just launched an entirely new website with a whole new look, I decided it is time start a new regime. What to write about? Well, how about new beginnings and letting go of the old? It’s not easy, especially for a double Taurus like me. We tend to get set in our ways, and letting go and moving forward into new territory is not one of our strengths.
My old site was great, and I am sad to see it go. There are many things I liked about it, and some things I didn’t. Mostly, it was too small on the screen and was definitely not what they refer to today as “responsive,” meaning that the website adapts to viewing on different devices…smartphones, tablets, laptops and desktops.
In the “old days” of technology, meaning 2 or 3 years ago, one would have to scroll up and down and right and left to view the content of the website, which could be very frustrating, especially on a small screen. Hopefully, this is now simplified and much easier to navigate.
I welcome your feedback on this new site. I have restructured a LOT of things, and have added a lot of new work…but I have also taken away some older work as well, to make room for the new. This is always the hardest part for me, deciding which images to showcase and share, and which not to. Over the course of 18 years of photographing horses, I have built quite a library of equine images, and it is always very difficult to decide what I like best. If I showed everything, it would be overwhelming, and there would be hundreds and hundreds of images to look through.
On the old site, I organized them by “era,” as they corresponded to one of my published books. Once I started expanding my photography workshops, I also started organized them by the location they were photographed, along with the year. It worked…but it also didn’t. The way the galleries were structured, if someone wanted to ask a question, or was interested in a print of a particular image, they would have to tell me “well, it is in the “Spirit Horses 2 Gallery, and is the 15th image from the beginning.” That’s not very efficient, so by giving the images a name, it will be much easier to identify.
I also changed the structure of the galleries themselves, and organized images by “style” rather than date and location. I like this approach much better, and hope you do as well. I will soon add a “new work” gallery, so in any given year, you can see what I have just created before those images migrate into their respective galleries.
A special thank you goes to BadDog Design, our superb web designers, developers and branding strategists. Working together on my former site and this new one has been a fruitful collaboration from developing my logo, integrating my website with all of my marketing materials and building a website that focuses on the majesty of the horses.
I have no idea where this is going to go, but I would like this blog to be a conversation with the people that like my work. I would like to hear what YOU would like to read about. I am already thinking about things to write about in future blogs, and some of these would include:
Okay, that’s a start. Tell me what you want to read about !!!!
—Tony Stromberg, February 9, 2016